Posts Tagged 'behaviour change'

How behaviour change can help with our ‘wicked problems’

Marketing academic, Fiona Spotswood’s interdisciplinary view on behaviour change is explored in her book Beyond Behaviour Change which publishes this month. Spotswood argues that understanding the complexity of behaviour change, including the diversity of approach and its history, will be key to tackling issues such as climate change and obesity.

FSpotswood photoSadly, wicked problems like obesity and climate change aren’t going anywhere fast. As such,‘behaviour change’ has become a buzzword in academia and amongst policy makers. Research councils fund it, academics research it and policy makers do it.

But like all topics of social scrutiny, behaviour change is evolving. A mind map of key issues would include things like ‘interdisicplinarity’, ‘nudge’, ‘systems thinking’, ‘individual responsibility’ and ‘rigorous evaluation’. Continue reading ‘How behaviour change can help with our ‘wicked problems’’

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