For this techno-phobe in her 50s (although I am now the proud and obsessed owner of a smart phone) the introduction of electronic book readers seemed like just another new piece of gadgetry that I am not interested in or don’t understand! Also, for traditional book readers amongst us, why would you possibly want to read your favourite novel or latest research piece on a small screen, rather than have the bound paper copy in your hands?
However, as with all new technologies, there are millions of people that are interested in the latest gadgets, and e-readers are one of them. Huge interest has been generated in these new devices, especially the Kindle, sold through Amazon. The company released its next generation Kindle 3G in May in the US and has announced it is now selling more Kindle books than paperbacks and hardbacks combined in the US, and its UK business is shifting twice as many e-books as hardbacks!
As publishers, this is an area that cannot be ignored and The Policy Press has just launched its first titles on the Kindle through the Amazon.co.uk site.
I am yet to be convinced to buy one of the devices, but have you? What do you read on it? Would you use it for teaching or research?
After a survey published earlier this week quoted that “three in 10 children (aged 8 – 17) live in households that do not contain a single book” I hope that this technology will encourage the love of reading in the younger generations. I will certainly be an e-reader fan then!
Ann Moore, Sales and Distribution Manager, The Policy Press
Image: Maggie Smith / FreeDigitalPhotos.net